Google’s responsive search ads (RSAs) can be hard to tackle. If you follow Google’s recommendation and write 15 headlines and 4 descriptions, without pinning, a single RSA can show in …
Responsive Search Ads: Best Practices To Test And Optimize Read More »
For years, Google Ads has been seen by digital marketers as a great platform to drive low-funnel sales. At the same time, it was considered limited in generating new demand. …
Performance Max campaigns frustrate many Google Ads marketers for being a black box. While they allow serving ads in multiple formats, they offer limited data insights and optimization possibilities. In …
8 Ways to Scale Performance Max Campaigns For ECommerce Read More »
Managing Google Ads campaigns can be a daunting task, with the need to constantly create, edit, and optimize ad copy to stay ahead of the competition. ChatGPT and other generative …
In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This new campaign type is supposed to be Google’s version of …
Demand Gen: Google Ads Version of Paid Social Campaigns? Read More »
Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask? Let’s dive in. What Are Ad Assets? Assets on Google …
New On Google Ads: Headline and Description Assets Read More »
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can sometimes modify the product titles in shopping results, and not …
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article, we will explore the differences between tCPA (Target Cost Per …
A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article, I’ll explain my approach to A/B testing in Google Ads, …
Mastering A/B Testing in Google Ads: Strategies for Optimal Results Read More »
Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying competitors and researching their ads and landing pages, digital marketers …
