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For many e-commerce teams, Google Ads tROAS eventually becomes a ceiling rather than a guardrail. Accounts look “efficient” on paper

January 29, 2026 No Comments

Introduction In the era of automation, the way we write engaging copy for Google ads has fundamentally changed. We no

January 27, 2026 No Comments

Introduction Conversion rates naturally rise and fall throughout the year. Days like Christmas or New Year’s Eve often bring higher

January 20, 2026 No Comments

Introduction Google Ads campaigns are becoming more complex every year. Budgets get allocated, keywords are chosen and conversions roll in, yet

January 13, 2026 No Comments

Google’s responsive search ads (RSAs) can be hard to tackle. If you follow Google’s recommendation and write 15 headlines and

September 11, 2024 No Comments

For years, Google Ads has been seen by digital marketers as a great platform to drive low-funnel sales. At the

April 30, 2024 No Comments

Performance Max campaigns frustrate many Google Ads marketers for being a black box. While they allow serving ads in multiple

April 22, 2024 No Comments

Managing Google Ads campaigns can be a daunting task, with the need to constantly create, edit, and optimize ad copy

April 10, 2024 No Comments

In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This

February 19, 2024 No Comments

Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask?

February 9, 2024 No Comments