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Introduction Google Ads campaigns are becoming more complex every year. Budgets get allocated, keywords are chosen and conversions roll in, yet
Google’s responsive search ads (RSAs) can be hard to tackle. If you follow Google’s recommendation and write 15 headlines and
For years, Google Ads has been seen by digital marketers as a great platform to drive low-funnel sales. At the
Performance Max campaigns frustrate many Google Ads marketers for being a black box. While they allow serving ads in multiple
Managing Google Ads campaigns can be a daunting task, with the need to constantly create, edit, and optimize ad copy
In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This
Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask?
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article,
A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,
