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In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads
Introduction Ad extensions on Google Ads are small features with big potential. They allow advertisers to add additional information to
Introduction Selecting the right bidding strategy for your Google Ads campaign will have a big impact on your ads’ performance.
When it comes to digital advertising, two of the biggest players in the game are Google Ads and Facebook Ads.
Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO
Introduction Google Dynamic Search Ads (DSA) are a highly effective way to boost your online sales. Dynamic Search Ads are
I’m sure this happened to you more than once: You went on a website, browsed a few products, and left.
Introduction Google Ads is one of the most powerful advertising platforms and is central to every business’ online marketing strategy.
Introduction Google Shopping is probably the most straightforward marketing channel for Ecommerce brands. However, growing traffic from shopping campaigns is
