Performance Max campaigns frustrate many Google Ads marketers for being a black box. While they allow serving ads in multiple formats, they offer limited data insights and optimization possibilities. In …
8 Ways to Scale Performance Max Campaigns For ECommerce Read More »
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can sometimes modify the product titles in shopping results, and not …
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns are based on the advertiser’s product feed, however, they can …
Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All? Read More »
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads can show on search, shopping, display, Gmail, YouTube, and Google …
5 Performance Max Best Practices To Nail Sales in 2024 Read More »
