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Grow Your Online Store Profitably by Decreasing tROAS
For many e-commerce teams, Google Ads tROAS eventually becomes a ceiling rather than a guardrail. Accounts look “efficient” on paper
Boost Google Ads With This Copywriting Framework
Introduction In the era of automation, the way we write engaging copy for Google ads has fundamentally changed. We no
Seasonal Bid Adjustments in Google Ads: How to Use Them in 2026
Introduction Conversion rates naturally rise and fall throughout the year. Days like Christmas or New Year’s Eve often bring higher
Master Search Impression Share to Boost Google Ads Performance in the AI Era
Introduction Google Ads campaigns are becoming more complex every year. Budgets get allocated, keywords are chosen and conversions roll in, yet
Responsive Search Ads: Best Practices To Test And Optimize
Google’s responsive search ads (RSAs) can be hard to tackle. If you follow Google’s recommendation and write 15 headlines and
26 Best Shopify Apps To Increase Sales
One of the reasons I love working with Shopify is its ecosystem of supporting apps. Apps add extra functionalities to
Mobile First! 14 Actions To Improve Mobile UX and Increase CVR in Online Stores
As of early 2024, mobile traffic makes 53% of web traffic worldwide, and its share is expected to grow. At
Can YouTube Ads Drive Ecommerce Sales?
For years, Google Ads has been seen by digital marketers as a great platform to drive low-funnel sales. At the
