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How To Build High-Converting Product Detail Pages on Shopify
For any online store owner, the product detail page is a critical component that plays a significant role in the

How To Increase Conversion Rate On Shopify
As an e-commerce business owner, you know that driving traffic to your Shopify store is only half the battle. The

Demand Gen: Google Ads Version of Paid Social Campaigns?
In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This

New On Google Ads: Headline and Description Assets
Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask?

Why Does Google Ads Change Product Titles?
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can

When To Use Target CPA vs Target ROAS?
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article,

Mastering A/B Testing in Google Ads: Strategies for Optimal Results
A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,

Facebook Ad Testing: A/B Test To Improve Your Results
Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’