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In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This

February 19, 2024 No Comments

Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask?

February 9, 2024 No Comments

Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can

February 3, 2024 No Comments

Selecting the right bidding strategy is one of the most consequential decisions in a Google Ads account. The two most

February 1, 2024 No Comments

A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,

November 9, 2023 No Comments

Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’

October 24, 2023 No Comments

Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying

October 12, 2023 No Comments

In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns

October 6, 2023 No Comments