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Why Does Google Ads Change Product Titles?
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can
When To Use Target CPA vs Target ROAS?
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article,
Mastering A/B Testing in Google Ads: Strategies for Optimal Results
A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,
Facebook Ad Testing: A/B Test To Improve Your Results
Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’
Spying On Google Ads: PPC Competitor Analysis
Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying
Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All?
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns
5 Performance Max Best Practices To Nail Sales in 2024
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads
19 Reasons for Low Conversion Rate in Ecommerce (and How To Fix Them)
Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams
