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Spying On Google Ads: PPC Competitor Analysis
Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying
Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All?
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns
5 Performance Max Best Practices To Nail Sales in 2024
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads
19 Reasons for Low Conversion Rate in Ecommerce (and How To Fix Them)
Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams
20 Valuable Digital Marketing Insights From Managing Campaigns for 20 Online Shops
Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve
Google Ad Extensions: Improve Your CTR And Boost Your Sales (With Examples)
Introduction Ad extensions on Google Ads are small features with big potential. They allow advertisers to add additional information to
Google Ads Bidding Strategies: The Ultimate Guide (And Which One To Use)
Introduction Selecting the right bidding strategy for your Google Ads campaign will have a big impact on your ads’ performance.
Google Ads vs. Facebook Ads For Ecommerce: Which Advertising Platform Is Better For Your Business?
When it comes to digital advertising, two of the biggest players in the game are Google Ads and Facebook Ads.
