For any online store owner, the product detail page is a critical component that plays a significant role in the success of their e-commerce business. Also known as E-commerce PDPs, …
How To Build High-Converting Product Detail Pages on Shopify Read More »
As an e-commerce business owner, you know that driving traffic to your Shopify store is only half the battle. The other half is converting that traffic into paying customers. With …
Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying competitors and researching their ads and landing pages, digital marketers …
Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams have put so much effort into the products and marketing …
19 Reasons for Low Conversion Rate in Ecommerce (and How To Fix Them) Read More »
Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve learned. 1. Everything Starts With Your Product If your product …
20 Valuable Digital Marketing Insights From Managing Campaigns for 20 Online Shops Read More »
Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO for free organic traffic. The two digital marketing channels are …
PPC vs. SEO: Which One Is Better? Pros, Cons, And When To Use Which Read More »
Introduction Marketing, branding, and advertising are all vital components of a comprehensive strategy to promote products or services. Commonly used interchangeably, the three terms are actually separate elements in a …
Marketing Vs. Advertising Vs. Branding – Differences Explained Read More »
Introduction Google’s search engine is the world’s leading search engine, with a staggering 93% market share, and is responsible for 76% of global searches. Google Search and Shopping ads are …
How to Craft a Powerful Value Proposition on Google Display Ads in 2023 Read More »
