Why Does Google Ads Change Product Titles?
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can sometimes modify the product titles in shopping results, and not …
Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All?
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns are based on the advertiser’s product feed, however, they can …
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5 Performance Max Best Practices To Nail Sales in 2024
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads can show on search, shopping, display, Gmail, YouTube, and Google …
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13 Ways To Optimize Google Shopping Ads (In A Profitable Way)
Introduction Google Shopping is probably the most straightforward marketing channel for Ecommerce brands. However, growing traffic from shopping campaigns is less intuitive compared to search campaigns and often involves a …
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