Spying On Google Ads: PPC Competitor Analysis
Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying
October 12, 2023
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Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All?
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns
October 6, 2023
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5 Performance Max Best Practices To Nail Sales in 2024
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads
September 17, 2023
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PPC vs. SEO: Which One Is Better? Pros, Cons, And When To Use Which
Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO
August 2, 2023
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How to Create a Google Ads Search Campaign for Ecommerce in 2023: A Step-by-step Guide
Introduction Google Ads is one of the most powerful advertising platforms and is central to every business’ online marketing strategy.
July 22, 2023
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Automation Magic: Enhance Results With Google Responsive Display Ads
Introduction Google Ads is one of the most important ad platforms for digital marketers, who can use it to reach
July 4, 2023
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Why You Should Link Google Ads to Google Search Console
Introduction Digital marketers today work on multiple tools, analyzing platform-specific data sets. Marketers who use Google’s platforms can enjoy the
July 4, 2023
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