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In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads
Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO
Introduction Google Ads is one of the most powerful advertising platforms and is central to every business’ online marketing strategy.
Introduction Google Ads is one of the most important ad platforms for digital marketers, who can use it to reach
Introduction Digital marketers today work on multiple tools, analyzing platform-specific data sets. Marketers who use Google’s platforms can enjoy the
