When To Use Target CPA vs Target ROAS?
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article,
February 1, 2024
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Facebook Ad Testing: A/B Test To Improve Your Results
Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’
October 24, 2023
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20 Valuable Digital Marketing Insights From Managing Campaigns for 20 Online Shops
Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve
August 24, 2023
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How to Craft a Powerful Value Proposition on Google Display Ads in 2023
Introduction Google’s search engine is the world’s leading search engine, with a staggering 93% market share, and is responsible for
July 3, 2023
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