When To Use Target CPA vs Target ROAS?
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article, we will explore the differences between tCPA (Target Cost Per …
Facebook Ad Testing: A/B Test To Improve Your Results
Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’ attention, try to convince them to click on their ads …
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20 Valuable Digital Marketing Insights From Managing Campaigns for 20 Online Shops
Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve learned. 1. Everything Starts With Your Product If your product …
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How to Craft a Powerful Value Proposition on Google Display Ads in 2023
Introduction Google’s search engine is the world’s leading search engine, with a staggering 93% market share, and is responsible for 76% of global searches. Google Search and Shopping ads are …
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