Can YouTube Ads Drive Ecommerce Sales?
For years, Google Ads has been seen by digital marketers as a great platform to drive low-funnel sales. At the same time, it was considered limited in generating new demand. …
Demand Gen: Google Ads Version of Paid Social Campaigns?
In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This new campaign type is supposed to be Google’s version of …
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