In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns are based on the advertiser’s product feed, however, they can …
Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All? Read More »
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads can show on search, shopping, display, Gmail, YouTube, and Google …
5 Performance Max Best Practices To Nail Sales in 2024 Read More »
Introduction Ad extensions on Google Ads are small features with big potential. They allow advertisers to add additional information to their text ads, such as what they offer, their USPs, …
Google Ad Extensions: Improve Your CTR And Boost Your Sales (With Examples) Read More »
Introduction Selecting the right bidding strategy for your Google Ads campaign will have a big impact on your ads’ performance. Choosing the right bid strategy can help you grow your …
Google Ads Bidding Strategies: The Ultimate Guide (And Which One To Use) Read More »
When it comes to digital advertising, two of the biggest players in the game are Google Ads and Facebook Ads. Both platforms offer unique advantages for Ecommerce businesses and can …
Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO for free organic traffic. The two digital marketing channels are …
PPC vs. SEO: Which One Is Better? Pros, Cons, And When To Use Which Read More »
Introduction Google Dynamic Search Ads (DSA) are a highly effective way to boost your online sales. Dynamic Search Ads are perfect for Ecommerce advertisers with a well-developed website or a …
Google Dynamic Search Ads: A Great Way to Boost Your Online Sales in 2023 Read More »
I’m sure this happened to you more than once: You went on a website, browsed a few products, and left. For the next week or so, you were bombarded by …
How to Create Powerful Dynamic Remarketing Ads on Google in 2023 Read More »
Introduction Google Ads is one of the most powerful advertising platforms and is central to every business’ online marketing strategy. Its power and success lay in its genius concept – …
How to Create a Google Ads Search Campaign for Ecommerce in 2023: A Step-by-step Guide Read More »
Introduction Google Shopping is probably the most straightforward marketing channel for Ecommerce brands. However, growing traffic from shopping campaigns is less intuitive compared to search campaigns and often involves a …
13 Ways To Optimize Google Shopping Ads (In A Profitable Way) Read More »
