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Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can

February 3, 2024 No Comments

One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article,

February 1, 2024 No Comments

A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,

November 9, 2023 No Comments

Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying

October 12, 2023 No Comments

In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns

October 6, 2023 No Comments

Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads

September 17, 2023 No Comments

Introduction Ad extensions on Google Ads are small features with big potential. They allow advertisers to add additional information to

August 9, 2023 No Comments

Introduction Selecting the right bidding strategy for your Google Ads campaign will have a big impact on your ads’ performance.

August 8, 2023 No Comments

When it comes to digital advertising, two of the biggest players in the game are Google Ads and Facebook Ads.

August 3, 2023 No Comments

Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO

August 2, 2023 No Comments