In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This new campaign type is supposed to be Google’s version of …
Demand Gen: Google Ads Version of Paid Social Campaigns? Read More »
Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask? Let’s dive in. What Are Ad Assets? Assets on Google …
New On Google Ads: Headline and Description Assets Read More »
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can sometimes modify the product titles in shopping results, and not …
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article, we will explore the differences between tCPA (Target Cost Per …
A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article, I’ll explain my approach to A/B testing in Google Ads, …
Mastering A/B Testing in Google Ads: Strategies for Optimal Results Read More »
Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’ attention, try to convince them to click on their ads …
Facebook Ad Testing: A/B Test To Improve Your Results Read More »
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns are based on the advertiser’s product feed, however, they can …
Google Performance Max vs. Standard Shopping – One Campaign To Rule Them All? Read More »
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads can show on search, shopping, display, Gmail, YouTube, and Google …
5 Performance Max Best Practices To Nail Sales in 2024 Read More »
Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams have put so much effort into the products and marketing …
19 Reasons for Low Conversion Rate in Ecommerce (and How To Fix Them) Read More »
Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve learned. 1. Everything Starts With Your Product If your product …
20 Valuable Digital Marketing Insights From Managing Campaigns for 20 Online Shops Read More »
