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Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can

February 3, 2024 No Comments

Selecting the right bidding strategy is one of the most consequential decisions in a Google Ads account. The two most

February 1, 2024 No Comments

A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,

November 9, 2023 No Comments

Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’

October 24, 2023 No Comments

Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying

October 12, 2023 No Comments

In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns

October 6, 2023 No Comments

Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads

September 17, 2023 No Comments

Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams

September 1, 2023 No Comments

Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve

August 24, 2023 No Comments

Introduction Ad extensions on Google Ads are small features with big potential. They allow advertisers to add additional information to

August 9, 2023 No Comments

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