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Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying

October 12, 2023 No Comments

In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns

October 6, 2023 No Comments

Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads

September 17, 2023 No Comments

Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams

September 1, 2023 No Comments

Over the years, I’ve managed all digital marketing channels for 20 online shops and learned valuable lessons. Here’s what I’ve

August 24, 2023 No Comments

Introduction Ad extensions on Google Ads are small features with big potential. They allow advertisers to add additional information to

August 9, 2023 No Comments

Introduction Selecting the right bidding strategy for your Google Ads campaign will have a big impact on your ads’ performance.

August 8, 2023 No Comments

When it comes to digital advertising, two of the biggest players in the game are Google Ads and Facebook Ads.

August 3, 2023 No Comments

Introduction SEM, or Search Engine Marketing, includes two channels – SEA, also known as PPC or paid search; and SEO

August 2, 2023 No Comments

Introduction Google Dynamic Search Ads (DSA) are a highly effective way to boost your online sales. Dynamic Search Ads are

July 28, 2023 No Comments

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