
Demand Gen: Google Ads Version of Paid Social Campaigns?
In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This
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In October 2023 Google rolled out Demand Gen campaigns to all Google Ads accounts, replacing the older Discovery campaigns. This
Google Ads have an exciting new feature: headline and description ad assets. What are Headline and Description assets, you ask?
Did you know Google often changes your product titles in shopping ads? A Google Ads feature called optimized titles can
One crucial aspect of running successful Google Ads campaigns for Ecommerce is selecting the right bid strategy. In this article,
A/B testing is a methodology to test marketing tactics, with the objective of optimizing results over time. In this article,
Advertisers spend Billions of dollars each year to run ads on Facebook, Instagram, and TikTok. They compete for potential customers’
Competitor analysis is an important tactic that can help to reveal valuable insights and improve your ads’ performance. By identifying
In November 2021 Google Ads introduced a new innovative campaign type – Performance Max, also known as PMax. These campaigns
Performance Max campaigns allow advertisers to run ads on all of Google’s platforms from a single campaign. This means ads
Many Ecommerce websites struggle with low conversion rates (CVR). Their website looks great (or so they think) and their teams